Welcome to a transformative journey where strategic brand development meets wellness.
Drawing from my extensive experience in the fashion industry and my double certifications in Integrative Nutrition, I offer a distinctive approach to enhancing your brand's presence and customer experience.

My services are designed to empower brands to resonate authentically with their audience by integrating effective brand strategies in a holistic, persuasive way-- building a genuine loyal connection with their target markets.

Whether you're looking to elevate your customer engagement or refine your brand identity, my consulting services provide customized strategies to ensure your brand thrives.

Let’s collaborate to bring your vision to life with authenticity and impact!

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Optional Services
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Brand Identity Development

• Learn the elements you need to successfully identify and communicate your brand’s identity: website, marketing tools, social media, etc. This leads/ impacts your customer experience.

Product Development and Design

• How to conceptualize and design a cohesive collection, incorporating strategies many of the majors utilize to ensure optimized sell-through each season. (This lowers your risk, saves money, and reduces waste!)
• What it's like to work with manufacturers and suppliers...and many tips on asking the right questions so that you don't run into expensive surprises! (This also includes legal considerations.)

Pricing Strategy

• How to come up with the perfect (and realistic/ profitable) cost/ wholesale/ and retail targets. This requires a short-term and long-term business plan that we can define together.

Sales Channels: Wholesale vs. Direct-to-Consumer (DTC)

• Differences between wholesale and DTC models
• Pros and cons of each approach
• Strategic planning for sales channel distribution

Bringing Your Collection to Market

• Preparing for tradeshows and fashion weeks
• Setting up an e-commerce platform and learning about other potential effective online sales options
• Strategies for launching and promoting your collection to both multi line showrooms and buyers

Marketing and Brand Promotion

• Digital marketing tips, schedules, and templates to ensure your posts are on-brand and balanced: social media, email marketing, content creation.
• Develop a variety of marketing strategies to increase brand affinity, customer engagement, exposure, and position in community.

Financial Planning and Funding

• Exploring funding options: investors, loans, crowdfunding

Written Content and Copywriting

• Your "must" list for what to include in your e-comm's style description pages, brand overview, etc.
• Write compelling content/ copy for your website and/or weeks worth of social media captions.
• A little note: I am an award winning writer from the OU School of Journalism and have experience writing product descriptions for AG Jeans on Amazon, Shopbop, and Revolve, not to mention many press releases and brand promotional event proposals for the entertainment industry, including Paramount Studios, Game Show Network, and MAGIC Tradeshow.

Photoshoot Preparation and Execution

• Prepare a list and timeline for all the elements to consider to have a successful shoot and maximize your productivity for the day of the shoot. This can include helping assist with locating photographers, settings/ locations, what to bring, etc. (Time and money saver!)
• If within the Los Angeles or OC area, I am available to also assist on-site as a co-Creative Director to ensure you’re getting the shots you need for e-comm, social media, etc. Mileage fees apply, if over 20 miles roundtrip. (0.655 per mile, outside of 20 miles.)

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Testimonials​

​“My team recently brought Holly on to help us prepare for our long-awaited brand launch. As a small business, we knew we needed the help and Holly made her onboarding so easy, since she outlined all of the tasks we needed to get done to successfully launch. She prioritized the tasks, gave us a list of items she needed us to take on, and a punch list of things she could take off our plates. This has been hugely instrumental in finally feeling less overwhelmed and un-stuck, as we learn the all of the many new elements of starting a clothing company.


Holly also really understands our brand’s mission and shares this passion, which feels very reassuring and supportive! Now that I know that she’s a certified Integrative Nutrition Health Coach, on top of having a fashion degree, this pairs perfectly with our sustainable wellness and fitness-driven brand.”


— JASON L.

​“I’m so happy I decided to do the Brand Start-up Coaching Call! Holly was so knowledgeable and answered questions I didn’t even realize I had. She also had answers to things that I couldn’t get from web searches, which was super helpful. She really bridged the gap between my good idea and me actually starting my brand. Thank you for offering this service!”​

— CHEYENNE B.

“I recently had the pleasure of participating in a brand startup coaching call with Holly and I cannot express enough how grateful I am for the support and guidance she provided. Her expertise and genuine passion for helping entrepreneurs succeed shone through every step of the way. Her guidance helped me refine my brand identity
and create a strong foundation for my clothing line.”

— STACIE W.​
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​“Before my call, I was unsure of the steps required to launch my brand. As someone with a background in marketing, venturing into the world of fashion felt daunting. However, my conversation with Holly proved to be a game changer, offering me much-needed clarity and a road map to navigate. Now, I feel less stressed and more prepared to finally get started!”

— EMILY C.

“I recently had the pleasure of consulting with Holly, she is a brilliant brand specialist who completely transformed my perspective on starting a clothing company. Her expertise and guidance were invaluable, providing me with detailed, step-by-step instructions that I would have never considered on my own. Without Holly's consultation, I would have stumbled through numerous costly mistakes. Thanks to her, I now feel equipped to embark on this exciting journey with confidence and clarity.

Holly's consultation was so insightful and beneficial that I've already scheduled multiple sessions with her. I eagerly look forward to speaking with her again, knowing that each interaction will bring new clarity and direction to my clothing company venture.
Her expertise has truly become an indispensable asset as I navigate the complexities of starting my own business.”

— OGE E.
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"My company brought Holly on-board to help tell and fine tune a story about our organization that existing and potential clients could understand and identify with. Our company was doing unique things in our market, but we lacked the confidence to display them in a way that didn’t come off as braggadocios. Holly was able to take a wealth of information, trim this to the most pertinent facts and create stories through targeted and well developed advertisements, contests, and specials in both print and social media."

— BARRETT H. HIRD

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Rates

Session Rate: $110 per 1-hr session. To learn more and secure this option, click here.

Package Options for Brand Consulting Services

Package 1: 5-Hour Block

• Total Hours: 5 hours
• Reduced Rate: $100 per hour
• Price: $100 x 5 = $500
• Savings: $50 compared to the standard hourly rate

Details:

• Can be used flexibly over a period of two months
• Ideal for shorter-term projects or intensive strategy sessions

Package 2: 10-Hour Block

• Total Hours: 10 hours
• Reduced Rate: $95 per hour
• Price: $95 x 10 = $950
• Savings: $150

Details:

• Valid for four months
• Suitable for more extended projects or regular check-ins

Package 3: 20-Hour Block

• • Total Hours: 20 hours
  • Reduced Rate: $90 per hour
  • Price: $90 x 20 = $1800
  • Savings: $400

Details:

• Valid for eight months
• Perfect for comprehensive branding projects with multiple components

Package 4: 40-Hour Block

• Total Hours: 40 hours
• Reduced Rate: $85 per hour
• Price: $85 x 40 = $3400
• Savings: $1000

Details:

• Valid for 16 months
• Best for long-term partnerships and ongoing brand development

1-Hour Brand Consulting Call

$110.00

Get TIME & MONEY-Saving Tips to Launch Your Collection Successfully, with Less Unknowns!

With a distinguished 19-year career in the fashion industry, I have held diverse roles including: Specialty Store Buyer, Visual Merchandiser, Field Coordinator, Stylist, Wholesale Sales Account Rep, and Senior Account Executive.

My experience with renowned brands such as AG Jeans, Rag & Bone, Good American, and BOMME STUDIO have shaped my expertise in both wholesale and retail domains.

As a Brand Consultant, I bring a wealth of knowledge in competitive market analysis for leading brands featured in major specialty and department stores, empowering businesses to enhance their market presence and drive success.

During this 60-minute consultation you can cover topics like:

• The Ins and Outs of selling Direct-to-Consumer and/or to a Wholesale Market.

• How to Price your Goods: What is a healthy margin and realistic retail?

• What designs to start with first: learn what's seasonally appropriate, based on your start/ launch date. (Did you know fall drops in June at Nordstrom?)

• How many styles can I start with or should I launch with?

• Decisions and considerations that could potentially lower your overall overhead.

Weather you're a startup or a seasoned brand looking for some inspiration and fresh ideas, let's create a roadmap to success!

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Brand Empowerment Essentials Bundle

$185.00

Discover my new digital resources—comprehensive guides designed to deliver valuable insights without the cost of individual consultations. These straightforward, in-depth lists offer strategic advice to enhance your business. Save time and resources by integrating these practical tools into your operations for impactful results.

Please contact me if you prefer any of these individually.

Discount Codes + Promo ideas. Boost Your Sales with Strategic Promo and Discount Codes. Unlock the power of promotional marketing to drive sales, increase customer loyalty, and enhance your brand’s visibility.

A few primary benefits:

• Increase Sales: Drive quick purchases with exclusive and time-sensitive offers.
• Enhance Loyalty: Foster long-term customer relationships with personalized discounts.
• Attract New Customers: Use targeted promotions to reach new audiences and boost brand visibility.
• Optimize Campaigns: Track performance and adjust strategies with code-specific analytics. PDF.

Individual Cost: $50

Influencer Marketing Platforms. Discover platforms that facilitate meaningful partnerships and drive brand awareness. Get a full overview of the top influencer partnership platforms to weigh out which one might be a good fit for your brand. This overview also includes some important "musts" when starting a relationship with influencers-- to get the most out of their content, your general expense, and experience of this relationship. This also includes a handy ready-made Influencer Agreement form. PFD.

Individual Cost: $30

Sustainability Certifications & Industry Reports Guide. Dive into an extensive list of sustainability certifications and industry reports. This guide outlines key certifications and platforms vital for achieving credibility and excellence in sustainable practices. These certifications can enhance your credibility: Gain insights into the certifications that matter most and strengthen your brand’s reputation in sustainability.

This comes in Excel format so that you can flag and make notes on your interest and progress in each individual certification or report. 

Individual Cost: $30

E-commerce FAQ Template. Streamline Customer Experience with Ease! Simplify communication and enhance customer satisfaction with our customizable FAQ template designed for e-commerce businesses. This improves customer service-- especially before you have a customer service team! It addresses top customer inquiries proactively, reducing response time and encouraging them to complete their purchases. It's also a nice layer of insurance, since you want to make sure you share your policies.

User-Friendly Template: Tailor the FAQ to fit your brand’s unique offerings. PDF.

Individual Cost: $30

Website Audit Checklist. Optimize Your Online Presence for Maximum Impact. Ensure your website has all the essential elements needed for success with our detailed website audit checklist.

Enhanced User Experience: Verify that your website offers a seamless and intuitive journey for visitors, along with the legal essentials. (Doesn't include SEO.) PDF.

Individual Cost: $50

Production Checklist. Navigate the complexities of selecting the perfect manufacturer with confidence using our comprehensive Production Checklist. Ideal for newcomers and established brands seeking new or additional manufacturing partners, this checklist ensures you ask the right questions to secure a partnership that aligns with your goals. By addressing key topics such as contract details, company policies, and operational standards, you'll minimize potential issues and gain clarity upfront. This checklist is especially valuable for mission-driven brands aiming to partner with manufacturers who uphold high ethical and sustainability standards. Empower your decision-making process and ensure everything is thoroughly examined. PDF.

Individual Cost: $50

All 6 Digital Resources = $240 Value

Bundle Discount: $185 for the entire bundle ($55 savings) + Freebie:

A complimentary ROI overview to help calculate your conversions!

This allows you to make sure you're getting a return on your marketing investments and help fine-tune your marketing strategy over time...and save you money/ avoid wasted marketing dollars! 

Unlock the full potential of your business with my expertly curated digital resources bundle. Whether you're driving sales through strategic discounts, building impactful influencer partnerships, or enhancing your brand's sustainability reputation, these tools provide the insights you need to excel.

Streamline customer interactions with our e-commerce FAQ template and ensure your online presence is optimized with the comprehensive website audit checklist.

By investing in the complete bundle at just $185, you'll enjoy a $55 savings and receive a complimentary ROI overview to fine-tune your marketing strategy. Elevate your business without the guesswork and make informed decisions that lead to lasting success. Seize this opportunity to transform your business strategy today!

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