I assess what’s not working, remove friction, and refine the environment so it performs better.
Fashion brands succeed when customers can quickly understand not only the product, but the aspirational lifestyle the brand represents, and how the pieces fit naturally into their lives.
Through years of working in retail environments with brands including AG Jeans, Good American, Rag & Bone, Generation Love, Ramy Brook, Velvet, Bella Dahl, and 3.1 Phillip Lim, I’ve seen firsthand how merchandising, store layout, and product presentation directly influence customer engagement and sell-through.
Working with these brands taught me that success depends not just on product, but on how clearly a brand presents itself to customers.
My work focuses on helping brands refine how their collections and promotional events/ pop-ups are organized and presented so customers can easily understand the product, envision the lifestyle behind it, and move naturally through the space.
Areas of Support
Retail Floor Flow & Merchandising Strategy Evaluate how product is currently arranged in-store and recommend improvements that clarify the brand story and guide customers naturally through the space.
Seasonal Floorsets & Launch Support Provide guidance around seasonal transitions, promotional floorsets, and product launches to ensure collections are introduced in a clear and compelling way.
Visual Merchandising Standards Develop practical merchandising guidelines that help retail teams maintain consistent visual presentation across stores.
Product Storytelling Help brands organize collections so customers can quickly understand how pieces work together and how they fit into the lifestyle the brand represents.
In-Store Visual Support When needed, I also provide hands-on visual merchandising support for retail environments, pop-ups, or brand activations.
Retail Experience
My experience includes visual and merchandising support for brands such as: AG Jeans • Good American • Rag & Bone • Generation Love • 3.1 Phillip Lim • French Connection • Ramy Brook • Bella Dahl • Velvet
For brands interested in the operational side of my work, I’m happy to share a visual merchandising overview and portfolio outlining my retail experience and project examples.
- Remote consulting engagements begin at $110 per hour. - In-store visual merchandising or on-site support is quoted separately depending on the scope of the project and location.
Availability
Based in Hermosa Beach, California
Available for: • Remote consulting • In-store visual support in the LA / OC region • Project-based retail consulting Travel outside the region can be discussed depending on project scope.
If you're looking for a clearer and more effective way to present your product, communicate the lifestyle behind your brand, and strengthen the customer experience in retail environments, I’d be happy to discuss how I can support your team.
Start With a Strategy Session
If you're interested in discussing your brand, retail environment, or an upcoming project, the best place to begin is with a 60-minute strategy session where we can review your goals and identify opportunities for improvement.
If we decide to move forward with a larger project, this session can also serve as the foundation for that work.
For brand partnerships or larger-scale projects, a brief (20-minute) introductory call may be available to align on scope and determine fit prior to booking.
Sessions are secured upon booking with a $110 payment.